You have worked hard to build your fitness business to a point of recognition. But are you really doing all you can to protect it? Join Rachel as she chats with Stuart Brauer from WTF!? Gym Talk about copyright and trademarks and how not understanding them can be detrimental to your fitness business. Key points to listen for:

• when you should start protecting your brand
• the differences between copyright and trademark
• why you must understand how they can affect your fitness business
• how to enforce your trademarks and the potential consequences if you don't
• the importance of finding a lawyer versed in the industry

You can find this podcast here WTF!l? Gym Talk.